Event ROI Calculator

How do you know if your Trade Show was successful?
Pro tip: It's not how many badges you scanned.

Calculate Your Expected Return

Approx. # of Shows per Year

shows

Avg. # of Leads per Show

leads per show

Avg. Deal Size

$1,000

$1M

How many sales-ready leads are you getting from trade shows?

The industry standard* is 14% of event leads should be sales qualified. Meaning they are ready to have a conversation with sales and make a purchase.

But your event ROI doesn’t stop with the number of qualified leads you capture, you should be filling the sales pipeline from your events and our calculator helps you visualize what that could look like.

We take event leads seriously, and so should you. There's a lot of business growth and revenue on the table.

*Industry standard is 1 sales-ready lead for every 7 captured based off data analysis of iCapture customers.

Almost 50% of trade show deals go to the first company to reach out.

Don't let your competitors get to your hot leads first!

Download our Guide to Building a Winning Trade Show Lead Form and never miss out on a deal again.

A Consistent Event Strategy is The Key to Success

Download our workbook detailing how to Build A Consistent Trade Show Strategy In 5 Simple Steps. A simple and repeatable event strategy will help maximize your event results and reduce inefficiencies for your team.

A Consistent Event Strategy is The Key to Success

Download our workbook detailing how to Build A Consistent Trade Show Strategy In 5 Simple Steps. A simple and repeatable event strategy will help maximize your event results and reduce inefficiencies for your team.

Interested in knowing more?

Learn about how iCapture can help you maximize your leads with a 1:1 demo with one of our specialists.

REQUEST DEMO