Resources

There is a huge opportunity to grow your event strategy and further drive sales success by adding a few touches of account-based marketing to your plan.

Measuring event ROI is a key process in ensuring your events stay profitable and in reflecting optimization opportunities. Learn more about what trade show ROI is, how to measure event ROI, and what an average ROI for trade shows is.

There are many trade show lead capture apps on the market, but before you make a choice it is important to learn about the differences in mobile apps for trade shows, which range from simple QR code scanners to full-solution apps that include measuring trade show metrics and follow-up features.

Are you getting ready to buy a MarTech solution? We are diving into the reality of buying, implementing, and integrating a new piece of MarTech. We have outlined five key steps to ensure your buying process is smooth and low-pressure.

Our Customer Success and Support teams play a large part in the successful implementation and integration of our app. Their unparalleled level of service turns this app into a strategic element for event success.

Companies around the globe invest invest in trade shows for lead generation—but how companies capture leads plays an even bigger role in their ROI. Through understanding the buyer’s journey, the different type of trade show leads, and lead segmentation, teams will find more success at events.

Companies around the globe invest invest in trade shows for lead generation—but how companies capture leads plays an even bigger role in their ROI. Through understanding the buyer’s journey, the different type of trade show leads, and lead segmentation, teams will find more success at events.

Companies around the globe invest invest in trade shows for lead generation—but how companies capture leads plays an even bigger role in their ROI. Through understanding the buyer’s journey, the different type of trade show leads, and lead segmentation, teams will find more success at events.

Companies around the globe invest invest in trade shows for lead generation—but how companies capture leads plays an even bigger role in their ROI. Through understanding the buyer’s journey, the different type of trade show leads, and lead segmentation, teams will find more success at events.