VoIP Supply, is North America's leading VoIP solutions provider. Since 2002, VoIP Supply has delivered valuable solutions for some 125,000 customers worldwide.
INDUSTRY
TECHNOLOGY
INTEGRATED SOFTWARE
MARKETO
LOCATION
UNITED STATES
CHALLENGES
At their events, VoIP primarily relied on collecting business cards to capture lead information. After the show, manually entering leads into their CRM ate up valuable time for both marketing and sales. Once the team did start following up, they lacked clear direction or prioritization to identify which leads mattered most.
MANUAL ENTRY
NO LEAD SORTING
INCONSISTENT PROCESSES
SOLUTION AND RESULTS
Implementing iCapture has also removed much of the uncertainty from shows and helped VoIP’s marketing team use more targeted campaigns. For their sales team, they can be more targeted with lead follow up and conversations. The team previously measured success by the number of leads, regardless of whether the lead was hot, warm, or cold. Now they can more accurately measure event success based on the quality of conversations during and after the show.
INCREASED
FOLLOW-UP SPEED
ONE
CONSISTENT PROCESS
INCREASED
QUALITY LEADS