Planmeca is a global leader in many fields of healthcare technology, with products distributed in over 120 countries worldwide. Their product range covers digital dental units, CAD/CAM solutions, world-class 2D and 3D imaging devices, and comprehensive software solutions. As the world’s largest privately held dental equipment company, Planmeca attends a variety of events each year to reach its audience.
INDUSTRY
HEALTHCARE
INTEGRATED SOFTWARE
SALESFORCE
LOCATION
UNITED STATES
CHALLENGES
Before iCapture, Planmeca switched between different show-specific lead retrieval systems. As a result, they had no standardized approach. It also left their team with tedious manual entry after each event.
Robin Gathman, Trade Show and Special Events Manager for Planmeca, explains, “Every single trade show was a different lead management system. Our reps had to learn systems over and over and over again. They were pretty vocal about constantly having to learn something new. We needed to find a solution that was more consistent and that would work well with Salesforce.”
MANUAL ENTRY
NO INTEGRATION
INCONSISTENT PROCESSES
SOLUTION AND RESULTS
Since partnering with iCapture, the Planmeca team has eliminated manual entry and adopted one system across events. The team no longer needs to worry about arranging lead capture systems for different show types and sizes. In addition to simplifying the process for the booth reps, iCapture’s automation has helped stop leads from falling through the cracks. With the direct integration, Planmeca’s leads route straight into Salesforce after capture. Then reps from various territories can follow up with prospects right away.
ELIMINATE
MANUAL ENTRY
INTEGRATE
LEAD WITH SALESFORCE
ONE
CONSISTENT SYSTEM