Founded in 1925, Shure is a leading global manufacturer of headphones and microphone technology with a 94-year history of shaping the audio industry. The Shure team attends around 100+ events across the world each year. As a B2B, B2C, and B2D company, they manage many different audiences at their events.
INDUSTRY
TECHNOLOGY
INTEGRATED SOFTWARE
SALESFORCE
LOCATION
UNITED STATES
CHALLENGES
Before iCapture, Shure struggled with inconsistent lead retrieval solutions and delayed follow-up. They also struggled with standardizing their data which plated a very important role due to their advanced system. With their global presence, they needed a consistent process that could support multiple languages and enable GDPR compliance.
INCONSISTENT DATA
DELAYED FOLLOW-UP
NO GLOBAL STANDARDS
SOLUTION AND RESULTS
With faster follow up, relevant reengagement, a consistent platform to unify their teams, standardized data, and powerful visibility, Shure’s team has found greater success during events and capitalized on more opportunities post-show.
STANDARD
CAPTURE PROCESS
INCREASED
FOLLOW-UP SPEED
VISIBILITY
INTO GLOBAL EVENTS